Pay-Per-Click Management
Most pay-per-click management services are automated and
charge for the amount of visitors they deliver or keywords they
manage. Generally, the automated services set your campaign up,
then leave it there. We work differently. Our services are
completely manual using human judgement in bidding strategies,
keyword "tweaking" and placement.
As well, many PPC services appear to offer extremely low fees for
their services. Buyer beware. Upon investigating many of these
claims, the fees were much higher than our services.
The following are typical competitor pricing structures:
Pricing based on keyword:
( a typical structure)
up to 50 keywords - $6.00 keyword/month
up to 100 keywords - $5.50 keyword/month
up to 250 keywords - $4.75 keyword/month
The focus on this approach would be on the amount of keywords
used, not on target marketing leads to sales. The goal should be
to use every search term imaginable (including commonly
misspelled words) to achieve your optimum exposure to target
leads, i.e. many keywords would not produce high click-throughs,
but the few that come would be extremely valuable.
No Set-up Fee - Monthly Management Fee
(based on minimum 6 month contract)
Company advertises “No Set-Up Fee” and as little as $100US
monthly management fee. Upon investigation, it was finally
disclosed that fees are based on $25US /hour ($33.00 Cdn). The
advertiser is to give them a daily budget, and they would base the
amount of monitoring and bidding time with that amount.
The focus would not be on the amount of visitors or sales, but rather
how many hours could be "eaten-up" for their profit. With this
approach, you would not have a guideline or base to track hours
actually spent and have no indication of what you will be spending
from month-to-month.
Percentage of Budget
Company offers a one-time campaign plan development fee (i.e.
from $2,000 to $6,000 depending on campaign size). The
management fee per month is between 15% to 20% of media cost
(your keywords' cost or cost per clicks).
Focus would be on generating visitors only (not necessarily target
customers) and potentially over-spending on bid management.
All of the above approaches do not have your ROI in mind.
Our Pricing Structure
We work differently. We offer a flat rate, modest monthly
management fee and a one-time set-up fee which is determined
and agreed upon after analyzing your website. There are no
hidden costs and you know exactly what your monthly fees will be.
Our approach keeps the focus on your ROI. We do not require a
contract so ultimately, our aim is to keep you, the customer, very
satisfied with our services and your ROI.
Most pay-per-click management services are automated and
charge for the amount of visitors they deliver or keywords they
manage. Generally, the automated services set your campaign up,
then leave it there. We work differently. Our services are
completely manual using human judgement in bidding strategies,
keyword "tweaking" and placement.
As well, many PPC services appear to offer extremely low fees for
their services. Buyer beware. Upon investigating many of these
claims, the fees were much higher than our services.
The following are typical competitor pricing structures:
Pricing based on keyword:
( a typical structure)
up to 50 keywords - $6.00 keyword/month
up to 100 keywords - $5.50 keyword/month
up to 250 keywords - $4.75 keyword/month
The focus on this approach would be on the amount of keywords
used, not on target marketing leads to sales. The goal should be
to use every search term imaginable (including commonly
misspelled words) to achieve your optimum exposure to target
leads, i.e. many keywords would not produce high click-throughs,
but the few that come would be extremely valuable.
No Set-up Fee - Monthly Management Fee
(based on minimum 6 month contract)
Company advertises “No Set-Up Fee” and as little as $100US
monthly management fee. Upon investigation, it was finally
disclosed that fees are based on $25US /hour ($33.00 Cdn). The
advertiser is to give them a daily budget, and they would base the
amount of monitoring and bidding time with that amount.
The focus would not be on the amount of visitors or sales, but rather
how many hours could be "eaten-up" for their profit. With this
approach, you would not have a guideline or base to track hours
actually spent and have no indication of what you will be spending
from month-to-month.
Percentage of Budget
Company offers a one-time campaign plan development fee (i.e.
from $2,000 to $6,000 depending on campaign size). The
management fee per month is between 15% to 20% of media cost
(your keywords' cost or cost per clicks).
Focus would be on generating visitors only (not necessarily target
customers) and potentially over-spending on bid management.
All of the above approaches do not have your ROI in mind.
Our Pricing Structure
We work differently. We offer a flat rate, modest monthly
management fee and a one-time set-up fee which is determined
and agreed upon after analyzing your website. There are no
hidden costs and you know exactly what your monthly fees will be.
Our approach keeps the focus on your ROI. We do not require a
contract so ultimately, our aim is to keep you, the customer, very
satisfied with our services and your ROI.
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